How to Attract More Customers?
How to Attract More Customers? Nowadays, there are countless types of businesses and they can be categorized in various ways. So, it is very hard to decide which ways would be suitable to attract more customers to a particular business! However, we have some extremely fine and latest techniques which would help you in attracting more customers for your business. Let us go through them: 1. Multiple POS ( Point Of Sale ) This is the foremost technique that you can use to immediately visualize results. Increasing the Point Of Sale ( POS ) for your business can help you to minimize the risk of failure and increase your probability of success. For Ex: If you toss a coin and you get heads, again you toss a coin and you get heads again! Then the probability of getting heads for the third time is very low! Similarly for your business, If you do not get results from the 1st or 2nd point of sales, then it is more likely that you might get sales from the third point of sales. Therefore, one must focus on the increasing point of sales as the topmost priority! 2. Think like a customer for your Business: It is very important to analyze your business from the customer’s point of view! This would also help you to make sure of the right inventories about what your customers buy. If you are thinking from the buyer’s persona then there are more chances of growth and if something is wrong then you can easily figure out the things by bringing them back on track. Download My Free E-Book: Sales Sutra To Understand This Point In Detail 3. Using Facebook to leverage your Business Facebook is a very powerful Social Media Marketing platform that can help you to grab business beyond your expectations! Most things have gone online and it’s high time for businessmen to realize the power of Digital Marketing. You can take the help of various groups on Facebook to promote your product or service. Sponsored Paid Ads in the Facebook Ads Manager are next-level marketing tools that would help you to reach thousands of new customers. This would not only increase the visibility of your product or service but also empower your brand. 4. Using Instagram for Product Branding Instagram is also one of the very finest marketing tools that especially helps product businesses to leverage their Reach, Brand, and even help them to bring direct Sales. You can use relevant hashtags to further increase your reach and you can also opt for Paid Ads like that on Facebook for Marketing and Advertising your products. Instagram is used widely these days and this is one of the best platforms used for branding. As every age and gender audience can be found and targeted for branding. 5. Using a Proper Website for Customer Database and Information You must design a website not just for its sake but with proper functions, plugins, and functionality in it. There are hardly any businesses left who don’t own a website, If you don’t have a website till now then get it done before it’s too late. Your website must be user-friendly, mobile-friendly, and SEO friendly and it must be fully functional too with all the essential requirements in it. Nowadays a website is like a first impression if you own a website that too with content and attractive features then no one can stop you from increasing your sales, reach, etc. 6. Using Search Engine Optimization ( SEO ) Search Engine Optimization ( SEO ) stands for increasing the rankings, and authority of websites on search engines like Google, Bing, etc. No matter, SEO is a long process and it takes time but once your website gets ranked on a few keywords, then there would be a good amount of traffic ( Target Audience ) on your website which can help you to drive direct sales. The conversion rate generated through Search Engine Optimization is high. The leads generated are also very fine and good in quality since those leads are the audience who has inquired themselves by searching, so it justifies that there is a need for that particular product or service. 7. Search Engine Marketing ( SEM ) Search Engine Marketing involves running paid or sponsored campaigns on Search Engines like Google, Bing, etc. This helps you to get a higher placement on Search Engines like Google. This can also be helpful to drive direct sales. It is all about the Right Bidding and Right Placement of the Ad. For Ex: If you believe or know that currently you are going through peak season in your business and you want to maximize your sales, then running sponsored ads on google i.e Search Engine Marketing along with other marketing tools and branding, can help you to boost your sales to the utmost level.
HOW TO INCREASE YOUR BUSINESS SALES?
“How To Increase Your Business Sales?” Probably, This is one of the most important and frequent questions in the mind of all entrepreneurs but a few of them only know the right answer and this is the reason that 9 out of 10 businesses shuts down within the first 3 years in India and it is considered that in order to survive for long years you have to cross 1000 days golden rule of business. What that 10% of entrepreneurs know, which you don’t know only makes the difference and that is not rocket science. Let’s understand a few important things of sales from scratch which may sound basic but works as the foundation of any business. Know Your Market & Understand The User Persona of Your Customers The most prominent task of any Marketer is to understand the ‘Target Market’. It’s the basic step of marketing strategy. The Target market is a group of specific people you want to reach. The better you understand your target market, the better you’ll be able to increase your business sales. A customer persona can provide tremendous value and insight to your business. It will develop a deeper understanding of customer needs and how to solve them. Definitely, understanding your market and customer persona will lead to prioritizing which projects, campaigns and initiatives can be taken to invest your time and resources to increase your sales. Now, one question tickles every businessman or entrepreneur how to understand the Target market? Some of the points that every marketer should know while targeting or knowing your market:- Identify why customers want to buy your product/service:-1 any business, you should have a deep understanding that why your product/service exists. Who are your competitors in business? about your business in relation to the competition will broaden your knowledge about your target audience and industry so that you can refine your market strategy. Segment your overall market segmentation is the process of breaking down a larger target market into smaller segments with specific characteristics. Research your target market Decide The Right Pricing (Value For Money Model) Another important factor to increase sales in any business is to decide on the right pricing. Pricing is not just a number but how you offer your selection of products and features and to whom. A pricing strategy is a method of pricing a business uses to determine how much to sell its products or services. There should be proper value-based pricing to figure out how much your customers know and the exact amount they are willing to pay. This approach of deciding the right pricing will help to understand what your customers truly want and what products/services/features should be developed over time. Reach Out Strategy To New Potential buyers every day Brainstorming an effective market strategy is not easy work in a single day. New technologies are coming every day and changing every day. You won’t be able to connect effectively with your customers if you don’t have a customer in mind. Every businessman and entrepreneur must always look for prospects to reach out to new potential buyers every day. The goal behind this is to find how you can better present your product or service or what aspects might be missing from what you are currently offering. Have a plan for recurring sales from existing customers Do you all think that why these big e-commercial brands like Amazon and Flipkart have sales on particular days? This point will clear the goal behind their marketing strategy. Acquiring new customers is an important strategy and essential to growing a business. But, it is equally as important to focus on existing customers, generate recurring revenue, and lower your customer acquisition cost. A recurring sales strategy is an amazing way to drive customer loyalty and establish a business authority. It can be easily implemented into any pre-existing sales plan and doesn’t require any maintenance or ongoing support. Hence, this will lead to business growth and increase your business sales. Lastly, they greatly influence brand loyalty, word of mouth, and recurring sales as a whole. Write effective ad campaigns to convert your marketing efforts into sales You all have played the game “Dumb Charades”. In this game, when you try to act out a film’s name then you think that it is easy to decrypt but the opposite one doesn’t have a clue. The same happens when you try to explain your products or services through ad campaigns. You must know who you are targeting in your campaign before writing ad campaigns. The marketing campaign should be as specific as possible. Therefore, writing effective ad campaigns is an essential component in business that can increase your business sales. CONCLUSION:- Before jumping to any business, one should identify and have a deep understanding of the points mentioned above. Each of the tips above should help increase sales for your business but don’t be overwhelmed by the list. Each of these strategies is a powerful revenue generator in the right circumstances & will increase your business sales. Still, the optimum choices for your business will depend upon your understanding and knowledge of the customers you serve. Get Sales Sutra E-Book By Varun Surana
Sales Sutra By Varun Surana – Vol 1
Sales Sutra By Varun Surana – Vol 1 Sales sutra is a series of small hacks by Varun Surana in order to increase sales in business. Sales Hack 1 A true friend who understands your troubles is far more valuable than a hundred friends who only show up for your smiles. Trust Me, Same things works in business as well, if you or your product/services becomes a solution center for your customer/prospect your business/product becomes the most loving brand/business soon in the list of many people. Understanding this art is not an easy task but once you are done it ll be the most amazing things in your business life. Sales Hack 2 If you are a sales professional then you should be proud of it because this is the only profile in the world where you can make millions and billions without the grace of anyone. If you’ll read stories or biographies of billionaires you’ll see that everyone was a salesman/woman If you are proud of it make a big smile now for you :)Yes, For You, Its Time To Smile For Yourself 🙂 Yes, that was perfect, and maintain this while pitching/selling. It shows that you are confident, happy, and interested in selling the product or service. Sales Hack 3 In Today’s Highly Competitive market where n number of options are available for every product or service. One bad experience of a customer can spoil lifetime business from that customer. Getting a new customer is not a big deal but retaining customers can only lead big profits in the company Always Remember : Once you begin to dislike someone, everything they do tends to annoy you and the same happens with your customer as well
Story of 3500% growth in turnover in 10 Years
Story of 3500% growth in turnover in 10 Years I have started my career as a DJ in my college time when I was just 18 and worked for so many big brands like Mercedes, Microsoft, pizza hut, the voice of India and the list is so long, played in a gig where the audience was 12000+ in 2009 and started a DJing Academy as Well which is now known as central India’s biggest DJing academy. Though I am not financially involved but emotionally connected as it was my first training venture as I always wanted to teach people which is not common. In 2009, when I was 21 my father passed away and I have decided to be with my mom and shifted to my home town while waiting for the mercy of a govt job (replacement option of the father) but I have been offered a clerk’s post in the government department and I refused to join because I did not want to be that and thought to start something again in a town where the population was just 20000 and came with an idea to start a computer training center and to bring more footfall I have taken a second hand Xerox machine and some franchise where I used to do recharge phones, Book railway tickets and use to give a receipt on a paper where one side has used a flyer of my institute. I even pasted posters late at night because I didn’t found anyone to that job for me. DJing was NOMORE in my life…2010 was my first year as a full-time business and I did so well again and started a small school with the help of my family, a few savings, and did well. In 2014, shifted to Udaipur because my mom and wife wanted ki “Kuch Bada Kiya Jae” and because of some wrong steps, things went worst In 2016, blessed with a baby girl and this girl child came after 53 years in my family and I was enjoying fatherhood and at the same time, my business operation was enjoying sickness and the thing became hell internally and I didn’t want the same life where either I can be with my business or family I wanted And Option Instead of Or option. Delayed payments, bounced EMIs, overdue bills and so many things happened and I dint disclosed anything to anyone. Only me and my wife knew at that time and one day I was feeling very bad and decided to speak with Bhaiya Tarun Surana and during that discussion, I literally cried but after a discussion of almost 3 hours – Ek Ummid Ki Kiran Jaagi and I realized that doing small things is easy but doing big things needs a lot of dedication, knowledge, and passion. I reinvested in my knowledge and skills and started working on that. Though I never faced less turnover from last year expenses went out of control and I promised myself to not give up and started taking regular guidance from Bhaiya and everything started working well and in the Right Direction. 💪Today the turnover of 10 days of my business is equal to the turnover of 2010 and I am committed to making it equal to 1 day by 2022. I have done a lot of experiments and even learning every day from life, from various courses, books, and my team. My whole family played a super important role in this reshift, especially my wife Yamini Nahar, and a few of my team members. It took 2 year’s courage to disclose many facts on a public platform but I am shouting the commitment loudly for 2022 as well so I can’t step back myself. Every hero was a zero in fact in most of the cases he/she became zero in the middle… I feel the same that these disasters happened to check my capacity and capabilities. I can’t forget the unconditional support of a few team members and vendors who decided to be with me in my bad time as well and can’t thank them with any sort of words, letter, or anything 😊 In the last 10 years training was involved in my businesses and I have decided to share my knowledge, experience with people they want and won’t charge anything for that one 2 one session. I am available from 11.30-12.30 for such discussions in Udaipur at my office (Mon-Sat) but it would be better if you call / msg before coming so I can make sure that I ll available at that time else we ll reschedule the meeting. Also Read : Unlimited Formula For Continuous Growth In Business
5 Sales Sutra For Entrepreneurs
5 Sales Sutra for Entrepreneurs There are only 5 things which get most of the customer in the retail industry, you can consider these 5 things as a product or you can connect your product or service’s benefit with these points. Your ad designs, sales meetings or content should go around these 5 points. As per my 10 years’ experience in the retail industry, I have been watching sales closely and found this 5 major SUTRAS 👉Health-Related Product / Services 👉Tools to make/save money 👉Relationship Related Product / Services 👉Emotional Connect 👉Status Related Stuff This is how each service or product is sold on the mass level be it insurance, ad products, honeymoon packages, e-commerce store of baby products, or expensive gadgets. And this applies to physical and digital marketing and most of the businesses can be connected with above 5 major points. You need to align your product/services sales pitch and marketing collaterals related to these 5 points. Mark these lines in your mind while creating content for website, blog, designs, lead ads, PPC, Cold calls, one2one meetings or seminar… I am sure if you take care of these action points, your 2020 will be transformed in a magical way Varun Surana Let me know in the comment section if you liked the article and feel free to share this if you think it’s worthy
Top 10 Habits For 2022
Top 10 Habits For 2022 I guess Resolution is the second-highest word which is being used afterparty on the new year and I have seen many students, start-ups & entrepreneurs are putting status and making videos about their resolution and I have seen that health & wealth-related resolution are having a maximum stake in the resolution industry. I am not going to share my resolution or not going to guide you on how to achieve the resolution, but I am to talk about a few habits which an entrepreneur must involve in his / her routine according to me. “First You Should Focus On Health & Wealth Not Health or Wealth as both are equally important” 1. Daily Work Out: fix a time of 10-60 minutes whatever you can for basic / advance works out whatever suits to you if you want you can join some yoga classes/gym or can hire a personal trainer as well or start with simple walking habit. 2. Meet At least 365 New People: try to meet at least 1 person per day daily which will help you to grow your network and believe me your network will become your biggest sales volume. Also Read – HOW TO INCREASE YOUR BUSINESS SALES? 3. Use Linkedin Effectively: start sending new connection requests, accepts the request, participate in comments, join groups and write some amazing piece of information/knowledge based on your experience. If you are using LinkedIn effectively then you can avoid this step else start taking it seriously. 4. Write at least 2-3 Articles Monthly: write minimum of 1000 words Related To Your Industry and divide them into 2-4 blog posts and publish on your website/Facebook / LinkedIn. Writing habit is one skill which I recommend every entrepreneur should have. 5. Invest on Your Brain Training: No-No, Not just books, go and attend some amazing training sessions by business coaches/consultants or learn some new skills, every city is full of such workshops and training nowadays. 6. Spend Quality Time With Family: this one will work as a stress buster, quality time means no one should come between you and your family, not even your phone. Be it for 15 minutes or 90 minutes. 7. Set Goals: set GOALS and this should be more descriptive like product-wise, month-wise, department wise, team-wise, personal goals, financial goals, social goals etc. 8. Have Some Budget To Invest On Your Team: Hire someone who can motivate your team or train them for a new skill or engage them for team building activities. You can find these trainers/speakers in your budget in your city only but start this culture where you spend some time and money on upgrading your team. 9. Strong Digital Presence: if you don’t have a website/Facebook page / LinkedIn account get it soon, hire some professional agency if you can’t afford an in-house team, and start investing on your digital presence, believe me, if you are not doing that in 2020, most probably you’ll be kicked out from the market before 2030. 10. Stop Watching TV: Say NO to TV, I have left watching TV and it’s my 6th year without TV and now I can say that TV will not bring any productivity for you if you have interest in election results, budget or if there is some serious issue when you want to watch news channels, go for it. For entertainment: go out with your team, family or friends, spend time with loving ones, read some books, watch videos on youtube or listen to music but say no to TV BONUS: you should spare a minimum of 30 minutes in starting at your office where you should not be disturbed by anyone. Ask your team to not buzz your door for the first 30 minutes, put your phone on silent mode, and start working on planning, way of execution, the last backlog if there is any. Let me know in the comment section if you liked the article and feel free to share this if you think it’s worthy 😊
Why Should we Hire Business Consultant ?
Why Should We Hire Business Consultant A Business Consultant is an Experienced Professional who provides the Right Advice, Mentorship, and Expert Guidance to the Business. Hiring a business consultant can come with the following advantages: 1. A Wider Angle and Perspective on Things: It’s truly said that the Majority of Decisions are taken by the Businessman himself. But a Second opinion from a Business Consultant can make you see things from a different perspective altogether. A business consultant is usually a highly skilled and experienced professional who has spent years on resolving those problems which you may be facing for the first time. It seems almost impossible to solve those problems which you may think that you can do on your own. 2. Achieving Goals: A Business Consultant can guide, help, and support you in resolving problems. Also, we can say that added moral support is also there which ultimately boosts confidence and help you in achieving your business’s goals. Moreover, he/she may be also guiding the right method which may be cost-effective. 3. Accessing You With New Techniques and Experience: A businessman can’t sit and learn new techniques due to less scope of time. There are many things apart from upgrading himself/herself in a Business. The Right Business Consultant will always add Skills to your business and replenish it by New Techniques. 4. Increasing Scope By Connecting to a Network of Experts: Since you are giving some monetary benefit to your Business Consultant, it’s natural that he/she may share his/her network or connection with you. The Business Consultant expert will add you to his broad network and even introduce others to your network. This referral kind of business style is always known from the past and is always beneficial. Expolre :- Personal Consultation For Career / Business 5. Prior Planning: It is a well-known fact that the process of planning is always the most interesting, time-consuming, and the toughest part. Execution can be a waste of time and money If planning is not proper or not done in the right way. Proper and Prior planning always enhances productivity and ROI. If you want to Hire the Right Business Consultant for your Business to solve your current troubles and problems, then Feel free to reach us out at 8890105050. Also Read:- Hiring a business consultant in India
इस बाल दिवस बड़े हो चुके नासमझ (Over Smart) बच्चों के लिए सन्देश !
इस बाल दिवस बड़े हो चुके नासमझ (Over Smart) बच्चों के लिए सन्देश ! भारत में काम की कमी नहीं हैं फिर भी गर्दन घुमा के देखोगे तो अडोस पड़ोस में 10-20 बेरोजगार टाइप के नौजवान दिख जाएँगें पर समस्या यह है की काम करने वालों की कमी है क्योंकि इन अलसी टट्टुओं को करना कुछ नहीं है और चाहिए बहुत कुछ, MS-Office ठीक से नहीं आता लेकिन एयर कंडीशंड ऑफिस की ख्वाहिशों की तमन्ना है l माँ बाप की गाढ़ी कमाई से पता नहीं कौन कौन से कौर्स करके सर्टिफिकेट ले लिए लेकिन आता जाता क्या है खुद को नहीं पता, 8 घन्टे के नौकरी में अगर 30 मिनट एक्स्ट्रा रुकना पड़ जाए तो ऐसा लगता है जैसे किसी ने प्राण मांग लिए हो, लेट आना, जल्दी जाना, बंक मारना, दिन भर दोस्तों से, गर्ल फ्रेंड / बॉय फ्रेंड से बतियाना, दो – चार विडिओ रोज, गेम्स इन सबके बिना जैसे इन्हें ओक्सिजन नहीं मिलती या पेट में अजीर्ण हो जाता है l 6-8 घंटे काम करते हैं 24 घंटे में उसमे भी सारा निजी जीवन बिताना जरुरी है, अकड़ किस बात की समझ नहीं आता ऊपर से धन्य है माँ बाप जो 10000 की नौकरी के इंटरव्यू के लिए जाने वाली अपनी फूल से कोमल औलाद को 1 लाख की बाइक और 50000 का फ़ोन दिला कर भेजते हैं, आज तक सैकड़ों युवाओं से मिला बहुत समझाया 4-5% को भी बात समझ नहीं आई और फिर सोश्यल मिडिया पर बैठ कर सरकार, किस्मत और सिस्टम को कौसते हैं l कोई इन्हें समझाओ रे की 100-200 लाइक्स से जीवन में कुछ नहीं होता और फिर भी वो सब पसंद है उधर भी कमाई का जरिया है वहां पूरा दिमाग लगा लो ना, इन्टरनेट पर ज्ञान बाटने से लेकर बकर करने का पैसा मिलता है जो आता है उसे ढंग से सीख लो या कर लो तो क्या बिगड़ जाएगा l 3-4 महीने में जिस ऑफिस में बैठ कर काम करते हैं वही का कंप्यूटर और इन्टरनेट लेकर दूसरी नौकरी ढूंढते हैं, घर वाल फीस भर दें तो क्लास जाने में जोर आता है हाँ यह वही पीढ़ी है जो कभी पीवीआर लेट नहीं पहुंची, दोस्तों का बर्थडे नहीं भूली लेकिन एग्जाम 2 दिन बाद है ये भूल जाते हैं l मैं जानता हूँ यह सब पढ़ते हुए कई युवा खुद को आईने में देख पा रहे होंगें या आपको अपने आजू बाजू वालों के चेहरे याद आ रहे होंगें पर रुकिए कहानी अभी बाकी है …. इस जनरेशन के कुछ बच्चे तो इतने महाआलसी हैं की चेहरा साफ़ दिखने के लिए चेहरा नहीं धोएंगें इन्टा कग्राम का फ़िल्टर लगा देंगें या ब्यूटी एप्प्स का इस्तेमाल कर लेंगें, इनको सुबह की चाय से लेकर शाम का खाना तक कोई बिस्तर में दे दे तो जन्नत का एहसास हो जाता है, देश की अर्थव्यवस्था खस्ता होने में किसे जिम्मेदार ठहराउं यह तो पता नहीं पर इनकी ख़राब हालत के जिम्मदार ये खुद है l EMI पर फोन लेते हैं पर फोन बेच कर EMI चुकाने का कह दो हार्ट अटैक आ जाएगा, जॉब चाहिए का टैग लेकर हाथ में रिज्यूमे लेकर घूमते हैं यह जानते हुए की या तो वो अधिकांश नौकरियों के लिए काबिल नहीं है या जो नौकरी मिल रही है उसके हिसाब से उनकी हैसियत ज्यादा है पर उसे बस जॉब करना है ताकि घर वालों के तानों से बच सके, दो चार नए दोस्त मिल सके, थोडा पॉकेट मनी मिल जाए बाकी तो पिताजी हैं ही तो लोड किस बात का आखिर दादा दादी ने पिताजी को लायक बनाया ही इनके नखरे उठाने के लिए है l आधे से ज्यादा ऑफिस में कर्मचारी ग्राहक या काम को जितना नोटिस नहीं करता उतना वो फोन पर पल पल में रहे बकवास नोटीफिकेशंस में मशगुल है, आज अगर कह दिया जाए की कल से ऑफिस में फोन बंद है तो कई कंपनी इसलिए डूब जाएगी क्योंकि ये महान विभूतियाँ नौकरी छोड़ देगी, यह बिना नौकरी या व्यव्स्याय के रह सकते हैं पर बिना मोबाईल के नहीं l इन्हें कब समझ आएगा की फतहसागर पर दुसरे की चमचमाती कार के सामने खड़े होकर इन्स्टा पर डालने से अच्छा है की कार खरीदने की हैसियत बनाए, जॉब मांगने की जगह जॉब देना सीखो, व्यापार नहीं कर सकते अपने कंपनी के बिना लेन देन किए पार्टनर बन जाओ, कंपनी के नफा नुक्सान से दिल लगा लो, जिंदगी पलट जाएगी, सचिन बंसल, रितेश अग्रवाल, श्रद्धा शर्मा, विजय शेखर शर्मा, कुनाल सेठ, भुवन बम, गौरव चौधरी ये लोग क्या चाँद की मिटटी से बने हैं अगर यह कर सकते हैं तो ये सो काल्ड बच्चे नहीं कर सकते क्या ? अगर आप के अन्दर भी ऐसा कोई बच्चा है या आपके आस पास ऐसा कोई बच्चा है तो आज ही उसे बड़ा बना लेवें या उसकी मदद करें वरना जिंदगी बहुत छोटी लगने लगेगी, कडवे शब्दों से अगर किसी को बुरा लगा हो तो माफ़ी चाहता हूँ पर इस देश की नौजवानों की स्थिति देखर बहुत दिल दुखता है तो आज भावनाओं पर संयम नहीं रहा पाया धन्यवाद – वरुण सुराणा
Would You Like To Buy Blue Banana?
Would You Like To Buy Blue Banana? Read Complete Post, Only If Your Answer is YES! Would you like to buy a blue banana? ✔ There are some people who don’t want to go with various experiments so they will buy the regular banana… But if you are reading this that means you want to experience something new and fresh at least for once and if your new experience will be good you’ll be exiting yourself from an established market of regular yellow banana… But this blue factor influenced you really? If Yes It can be applied on your business as well if you feel that there is a lot of competition in your business, you can attract many customers at least for once if you can add this blue banana factor in your business as well I know it’s not that easy but good things take a lot of effort… The Key Lesson Don’t go for too much new or unique product just simply add an extra factor in routine product/service and you are done… You can also relate it with Blue Ocean Strategy – Varun Surana If You Are Into Any Business You Should Invest Some Amount Of Your Income & Must Read This Book
Customers Benefit from the Controversy on Amazon Sales
Customers Benefit from the Controversy on Amazon Sales According to recent media reports, there are so many complaints about the big billion-day sale or festival sales by amazon. Local businesses started complaints about the issue that these websites are actually marketplaces, neither they are traders nor manufacturers so how they can offer such huge discounts and such a discounted rate market is affecting badly for the local businesses. the controversy is all about huge discounts disrupting the local traditional market and small businesses drastically but at the same time sellers are again from this market so there are some businesses who are taking advantage of first movers / fast movers and at the same time there are some businesses who are suffering a lot because of this discount disruption by amazon sales. Meanwhile, things get sorted from the legal point, customers are taking huge advantage of amazon sales. Increase your Business Sales