From a Small Town
in Rajasthan to
India's Leading
Business Consultant
Born into a middle-class family with no business background — first entrepreneur in 4 generations. Failed 3 times. Built 5 profitable ventures. Now on a mission to help every MSME and startup in India grow.
Business Advisor for MSMEs & Startups
The First Entrepreneur
in 4 Generations of His Family
Born into a middle-class family in a small Rajasthan town, Varun Surana had no roadmap, no family business to fall back on, and no safety net. He was the first person in four generations to choose entrepreneurship — at a time when most families in his community considered a government job the safest path to security.
He started small, made bold moves, and paid the price. He tried his hands in 8 ventures and failed in 3 of them — not quietly, but painfully. Bounced EMIs. Heavy debt. Zero personal life. Zero savings. There were months when the weight of failure was crushing.
"I realised that doing small things is easy — but doing big things needs a lot of dedication, knowledge, and passion. I re-invested in my knowledge and skills, promised myself not to give up, and started taking regular guidance from my mentors, coaches, and elder brother."
Today, Varun owns 5 profitable ventures with a client club of 1,000+, has trained thousands of directors, CEOs, managers, and sales professionals across India, and is on an active mission to transform the growth trajectory of every MSME and SME in the country.
From DJ Booth to
Boardroom Consultant
A raw, honest account of the journey — every high, every crash, and every turning point that shaped India's most relatable business consultant.
Started as a DJ at 18
Began his career as a DJ during college — performing for global brands like Mercedes, Microsoft, and Pizza Hut. Played at a gig with 12,000+ audience in 2009. Eventually founded what became Central India's biggest DJing academy.
🎧 First VentureFather Passes Away — A Defining Moment
At 21, Varun lost his father. Chose to return to his hometown (population: 20,000) to support his mother. Was offered a government clerk position — and turned it down. Instead, he started a computer training centre, pasting posters himself late at night to attract students.
💪 Refused the Easy PathFirst Real Business — Education & Training
His computer centre grew. With family support and modest savings, he started a small school. Used creative bootstrapping — a second-hand Xerox machine, phone recharge franchises, and railway ticketing — to fund growth and increase footfall. Did well consistently.
📈 GrowingThe Big Move to Udaipur — And the Fall
His mother and wife pushed him to dream bigger — "kuch bada kiya jae." He moved to Udaipur. But some wrong decisions made early on pushed everything to the edge. He started wondering if he'd be destroyed while chasing something big — "Bade ki jagah barbaad na ho jau."
⚠️ Darkest PhaseA Baby Girl — And a Breaking Point
A daughter was born — the first girl child in the family in 53 years. While celebrating new life, the business was in crisis. Delayed payments, bounced EMIs, overdue bills — all hidden from the world. Only Varun and his wife Yamini knew how bad things really were.
👶 Personal & Professional CrisisThe Conversation That Changed Everything
One night, feeling utterly broken, Varun opened up to his elder brother. A 3-hour conversation. He cried. And from that conversation — "Ek ummid ki kiran jaagi thi." He re-invested in knowledge, took mentorship seriously, rebuilt systems, and made a loud public commitment never to quit again.
☀️ The Turning Point5 Profitable Ventures. 1000+ Clients. India-Wide Impact.
Today, the 10-day turnover of Varun's business equals the entire annual revenue of 2010. Brand Chanakya, MSME Story, DigiB Card, and One2All are live, growing, and contributing to a larger mission — making India's MSMEs unstoppable.
🏆 Mission Mode
"I wanted an AND option
instead of an OR option —
business AND family. Success AND peace."
For years, Varun lived with a painful trade-off: either be present in business or be present at home. He refused to accept that. That refusal — that burning need for an AND option — is what drove the transformation. It's also the exact reason he consults MSMEs and entrepreneurs today.
He doesn't want any business owner to face what he faced alone. He paid the full price so you don't have to.
Recognition That Came From
Doing the Work
Over 20 national awards, media features, and honours — not chased, but earned through consistent contribution to Indian entrepreneurship and society.
Triveni Rashtriya Gourav Award
Awarded by Triveni Memorial Foundation, Delhi for outstanding contribution to social services.
Academic Excellence Award — Hindustan Times
Recognised by Hindustan Times for academic excellence and contribution to education and training in India.
Mentor Recognition — Dainik Bhaskar
Honoured by Dainik Bhaskar, Udaipur for three consecutive years as a mentor at the DB Summer Camp.
Excellence Award for Entrepreneurship — Hindustan Times
Received the Excellence Award for exceptional entrepreneurial skills and impact from Hindustan Times.
Honour from Shri Shri 1008 Ram Dayal Ji Maharaj
Received honour from Antarrashtriy Ram Snehi Sampraday for dedicated social service work across communities.
National Media Features
Featured in Dainik Bhaskar, Rajasthan Patrika, Times of India, YoSuccess, Vidsaga, INC91, DailyHunt, and many more platforms.
Five Principles That Drive
Every Consultation
These aren't just values on paper. Every consultation, every strategy, every mentoring session Varun delivers is anchored to these five non-negotiable principles — the same ones that rebuilt his own businesses.
No padding, no fluff. Every interaction should leave your business measurably better than before.
Varun doesn't disappear after the session. He stays accountable to your results, not just your payments.
Consistent, dependable, and honest — a business advisor you can truly count on, quarter after quarter.
Only what actually moves the needle. Practical, direct, and immediately actionable guidance — always.
Complex problems deserve clean solutions. You'll never walk away confused about what to do next.
Featured In India's Leading Publications
Varun Surana's entrepreneurial journey, business insights, and consultancy work have been featured across top national and regional media platforms.
Building Businesses,
Not Just Consulting Them
Varun doesn't just advise businesses — he runs them. Five active ventures keep him sharp, grounded in real-world challenges, and ahead of what India's business landscape is demanding today.
Brand Chanakya
Digital & performance marketing agency for SMEs and MSMEs. SEO, Social Media, Meta & Google Ads.
brandchanakya.in →
One2All
Distribution and supply chain solutions empowering growing businesses across India.
one2all.co.in →
MSME Story
Platform sharing the real stories and growth journeys of India's MSMEs and small businesses.
msmestory.com →
DigiB Card
Smart digital business card solutions for modern professionals, SMEs, and enterprises across India.
digibcard.com →
Cash Diary
Apna paisa, apna hisab — simple cash tracking for home, shop & business. 100% free.
cashdiary.in →Ready to Write Your Own
Success Story?
Every hero was a zero at some point. The difference is who they turned to for the right guidance at the right time.