Varun Surana

Build Your Brand Identity from Scratch, Brand Building, Building a brand identity, Building a brand identity from scratch

10 Ways To Build Your Brand Identity from Scratch

"Creating Your Unique Brand Identity from the Ground Up"

Establishing a strong and memorable presence in the market is very important to build your brand. Your brand identity is the face of your business, conveying its values, mission, and unique offerings. In today’s competitive business arena, building a strong brand identity is crucial for success. But starting from scratch is very difficult but not impossible.

Building a brand identity from scratch is an essential step in establishing a strong and memorable presence in the market. Your brand identity encompasses everything from your logo and visual elements to your messaging and values. Here is a step-by-step process of building your brand from scratch…

1. Define Purpose & Value

Before diving into visual elements and marketing strategies, it’s essential to establish a solid foundation for your brand. Start by defining your brand’s purpose, mission, and core values. Ask yourself why your business exists, what it aims to achieve, and the principles it stands for. Your brand identity should be an authentic reflection of these fundamentals.

2. Know Your Target Audience

Conduct thorough research to identify your ideal customer’s demographics, behaviors, preferences, and pain points. Comprehending your target audience is crucial for molding your brand identity. This knowledge will help you tailor your brand identity to resonate with and meet the needs of your audience effectively.

3. Set A Unique Value Proposition

Your unique value proposition (UVP) should be at the heart of your brand identity. It is the promise you make to your customers about the value they’ll receive from choosing your products or services. Clearly articulate your UVP, and ensure it addresses a specific problem or desire your target audience has.

4. Give An Attractive Brand Name Along With Memorable Tagline

Take your time to brainstorm and choose a name and tagline that aligns with your brand’s values and messaging. Your brand name should possess memorability, catchiness, and relevance to your business. Additionally, a well-crafted tagline can encapsulate your brand’s essence and leave a lasting impression.

5. Create An Impressive Logo

Invest in a professional graphic designer who can create a logo that represents your brand effectively. A visually appealing and memorable logo is a cornerstone of your brand identity. Your logo should be simple, versatile, and timeless, as it will appear on all your marketing materials

6. Establish a Consistent Color Palette and Typography

Select a set of colors and fonts that reflect your brand’s personality and resonate with your target audience. Consistency in color and typography across all brand materials, both online and offline, reinforces your brand’s visual identity.

7. Give An Interactive Tone & Voice To Brand

Your brand’s messaging should have a consistent tone and voice. Decide whether your brand will communicate in a formal, casual, friendly, or authoritative manner. The tone should align with your brand’s values and appeal to your target audience. Plan a content strategy that aligns with your brand’s values and speaks directly to your audience’s interests and needs.

8. Build Online Presence

In today’s digital age, a professional website is essential for your brand. Your website should reflect your brand identity and provide valuable information to visitors. Harness social media platforms as a means to actively connect with your audience and convey the narrative of your brand. Create high-quality content that educates, entertains, or inspires, and consistently deliver it through your online channels.

9. Engage With Your Audience

Proactively interact with your audience across various communication channels, including social media and email marketing. Building relationships and fostering brand loyalty should be ongoing priorities. Ensure that all aspects of your brand identity, from visuals to messaging, are consistently applied across all platforms and materials.

10. Embrace Authenticity and Transparency

In a world craving genuine connections, authenticity and transparency are your brand’s allies. Be real, stay true to your values, and openly share your journey. Customers trust brands that are honest and authentic, fostering lasting relationships built on transparency and credibility.

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Why Brand Building Is Necessary For Growth Of The Business?

Brand building is necessary for almost every business owner. If you are starting a business or have started, your product will only mark the presence in the market if you are doing branding. Along with that here are some key reasons…


In a crowded marketplace with numerous competitors offering similar products or services, a strong brand helps you stand out. It allows customers to distinguish your business from others and choose you over competitors.

Trust & Credibility

A well-established brand is associated with trust and credibility. When consumers recognize and trust your brand, they are more likely to make purchases and recommend your products or services to others.

Customer Loyalty

Brands that resonate with customers tend to build strong loyalty. When customers have a positive experience with your brand, they are more likely to return and become repeat buyers.


Branding provides consistency in how your business is presented to the world. It ensures that all aspects of your business, from visuals to messaging, are aligned and cohesive.

Emotional Connection

Successful brands often evoke emotions and create connections with customers. When people feel an emotional connection to a brand, they are more likely to become loyal customers and advocates.

Market Expansion

A strong brand can facilitate market expansion. When you have a recognized and trusted brand, it's easier to enter new markets, introduce new products, or expand your business's reach.

Building your brand identity from scratch as a business consultant involves a strategic and creative process. It’s an investment that can pay off significantly by helping your business stand out, connect with your target audience, and ultimately achieve its goals. Remember that your brand identity should be an authentic reflection of your values, mission, and the unique value you offer to customers.

Building a brand is not an easy & short-term task, you have to be very consistent with the quality, brand visuals, and marketing & also remember –  “Brand Dil Aur Dimaag Dono Lagane Se Banta Hai”

Varun Surana

Serial Entrepreneur (Education, Tech, Branding & Community Based Businesses)

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